# SAM ANWER - Social Media Manager & Digital Marketing Specialist
Source: https://hello.cv/amanemail
Detroit

## Links
- Email
- Phone

## About
Highly accomplished Social Media Manager and Digital Marketing Specialist with 8+ years of expertise in designing and executing data-driven, multi-platform campaigns that consistently drive brand growth, audience engagement, and measurable ROI. Proven ability to optimize full-funnel paid media (Meta, Google, LinkedIn, TikTok), SEO content, and CRO initiatives, leveraging analytics platforms like Google Analytics and HubSpot to achieve significant performance improvements. Adept at managing cross-functional teams and agency relationships in remote, US-based environments, consistently delivering high-impact digital strategies.

## Work
### Social Media Manager & Digital Marketing Specialist | DigitalPeak Solutions
Led comprehensive social media and digital marketing strategies for DigitalPeak Solutions, driving brand visibility, customer acquisition, and ROI through multi-platform campaigns and data-driven optimization.
- Developed and executed high-performing multi-platform social media strategies across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter, significantly increasing brand visibility, follower growth, and customer acquisition.
- Managed full-funnel paid media campaigns across Meta, Google, and LinkedIn Ads, improving targeting accuracy and maximizing ROI through continuous A/B testing and data-driven optimization.
- Spearheaded website UX and CRO initiatives, including funnel optimization and landing page redesigns, resulting in measurable improvements in lead quality and conversion rates.
- Implemented advanced retargeting flows, lookalike audience modeling, and behavioral segmentation strategies, reducing cost per acquisition (CPA) and increasing paid campaign efficiency.
- Leveraged AdLuge and Google Analytics to track key performance indicators (KPIs), identify conversion bottlenecks, and implement real-time campaign adjustments, significantly improving overall digital marketing efficiency.
### Social Media Growth Strategist | BlueWave Digital Labs
Designed and implemented comprehensive social media growth strategies for 15+ clients, driving engagement, audience retention, and brand consistency while optimizing ad campaigns for lead generation and reduced costs.
- Designed and implemented platform-specific content strategies for Facebook, Instagram, LinkedIn, and YouTube, significantly increasing engagement and audience retention across 15+ client accounts.
- Executed continuous A/B testing on ad creatives, headlines, landing pages, and audience segments, improving click-through rates (CTR) and lowering cost per conversion.
- Oversaw multi-platform ad campaign management, optimizing budgets, audiences, and creatives to improve lead generation quality and reduce cost per result for SMB clients.
- Collaborated with SEO and PPC teams on keyword research and SEO-driven content development, improving organic search rankings and amplifying paid campaign performance.
- Managed end-to-end content production, including copywriting, video editing, and graphic design direction, ensuring consistent, on-brand storytelling.

## Education
### FAST University | Computer Science

## Certificates
### Google Analytics (GA4) Certification
Google Skillshop | 2023-01-01
### Social Media Marketing Certification
HubSpot Academy | 2023-01-01
### Inbound Marketing Certification
HubSpot Academy | 2023-01-01
### Meta Digital Marketing Associate
Meta Blueprint | 2023-01-01
### Google Ads Search Certification
Google Skillshop | 2023-01-01
### Digital Marketing Certification
HubSpot Academy | 2023-01-01
### Content Marketing Certification
HubSpot Academy | 2023-01-01
### SEO Toolkit Certification
Semrush Academy | 2023-01-01

## Skills
### Social Media Strategy
- Facebook
- Instagram
- YouTube
- Twitter
- LinkedIn
- TikTok
### Paid Advertising
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- TikTok Ads
### Audience Targeting & Segmentation
- Retargeting
- Behavioral
- Funnel-Based
### Influencer & Micro-Influencer Marketing
- Partnership Outreach & Execution
### CRO & A/B Testing
- Landing Pages
- Creatives
- Audience Optimization
### SEO & Content Marketing
- Keyword Integration
- On-Page Optimization
### Analytics & Reporting
- Google Analytics (GA4)
- Looker Studio
- HubSpot
- AdLuge
- Facebook Insights
### Content Development
- Graphic Direction
- Video Editing
- Blog Writing
- Captions
### Crisis & Reputation Management
- Brand Protection
- Negative Feedback Handling
### Budget Optimization
- Lead Generation
- ROI Maximization
- Spend Efficiency
### SEO Tools
- SEMrush
- Ahrefs
- Google Search Console
- Google Keyword Planner
### Content & Creative Tools
- Canva
- Adobe Premiere Pro
- Figma
- Adobe Photoshop
### CRM Platforms
- Salesforce CRM
- HubSpot CRM
### Productivity
- Google Sheets
- Microsoft Excel
- Asana
- Trello
- Notion
- Google Workspace

## Source
Read this profile on Hello.cv: https://hello.cv/amanemail
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