SAM ANWER

Developed and executed high-performing multi-platform social media strategies across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Twitter, significantly increasing brand visibility, follower growth, and customer acquisition.

Managed full-funnel paid media campaigns across Meta, Google, and LinkedIn Ads, improving targeting accuracy and maximizing ROI through continuous A/B testing and data-driven optimization.

Spearheaded website UX and CRO initiatives, including funnel optimization and landing page redesigns, resulting in measurable improvements in lead quality and conversion rates.

Implemented advanced retargeting flows, lookalike audience modeling, and behavioral segmentation strategies, reducing cost per acquisition (CPA) and increasing paid campaign efficiency.

Leveraged AdLuge and Google Analytics to track key performance indicators (KPIs), identify conversion bottlenecks, and implement real-time campaign adjustments, significantly improving overall digital marketing efficiency.

Designed and implemented platform-specific content strategies for Facebook, Instagram, LinkedIn, and YouTube, significantly increasing engagement and audience retention across 15+ client accounts.

Executed continuous A/B testing on ad creatives, headlines, landing pages, and audience segments, improving click-through rates (CTR) and lowering cost per conversion.

Oversaw multi-platform ad campaign management, optimizing budgets, audiences, and creatives to improve lead generation quality and reduce cost per result for SMB clients.

Collaborated with SEO and PPC teams on keyword research and SEO-driven content development, improving organic search rankings and amplifying paid campaign performance.

Managed end-to-end content production, including copywriting, video editing, and graphic design direction, ensuring consistent, on-brand storytelling.